Dealers and their ad agencies or vendors are SOLELY responsible for ensuring that any advertising they create, use, and/or disseminate complies with all applicable laws. Dealers should know that federal and state laws require specific disclosures and/or disclaimers depending on the content of each ad and the terms offered, and that these requirements can vary from state to state. Dealers should therefore run all ads by legal counsel before placing them in media to ensure compliance with all applicable laws.