2008 MOTORCYCLE-SCOOTER-ATV
CO-OP ADVERTISING GUIDELINES
We designed this Co-op
Advertising program to encourage your advertising and promotion of Suzuki
motorcycles, ATVs and scooters in a way that increases retail sales and
positively promotes the brand and all Suzuki products. With cooperative
funding, we hope you will advertise with more frequency and creativity, while
communicating appropriately and effectively.
The co-op program is
administered by Advertising Checking Bureau (ACB) in Tempe, Arizona. All claims
submitted are subject to auditing by ACB for proper documentation, brand
mention and approved advertising activities. In this regard, ACB is a partner
of American Suzuki Motor Corporation and works with us to further our
promotional goals and help you advertise with accuracy and efficiency.
Suzuki advertising co-op is
available only for authorized dealers. Only paid advertising will be
reimbursed.
CO-OP YEAR
The 2008 co-op program will end September 30, 2008. There is
a 60-day grace period for submitting final claims. All claims for
advertising done before October 1, 2008 must be received with all required
documentation by November 30, 2008. After that date, claims
will be rejected and the remaining fund balance will be written off. This
money will not be transferred to the next co-op year.
FUND GENERATION
Dealers accepting their allocation will earn co-op funds at
2% of dealer net monthly.
This co-op schedule applies to all new Suzuki motorcycles,
scooters, and ATVs, regardless of model year. Units must be invoiced to a
dealer by Suzuki in order to be eligible, so dealer-to-dealer sales are not
eligible.
REIMBURSEMENT
Suzuki will reimburse 50% of your
paid, approved advertising up to the amount of co-op funds available.
Reimbursement is applied to your open Parts Account in the form of a credit.
You may continue to submit claim forms for advertising
reimbursement although your co-op fund balance is overdrawn; the excess amount
will be carried forward until additional funds are generated. If funds are no
longer being generated, you will not be charged or reimbursed for claims.
CONTACT AND SUBMITTING CLAIM INFORMATION
1.
All claims must be completed on a Suzuki Motorcycle, Scooter and ATV
Co-op Advertising claim form. Incomplete claim forms could result in delay of
reimbursement. Co-op claim forms and Co-op Giveaway forms can be obtained by
logging onto http://adplanner.suzukicycles.com/and
clicking AD planner, then Co-op Advertising.
2.
Send completed claim and required documentation to:
Suzuki Motorcycle-Scooter-ATV
Advertising Dept.
C/o ACB (Advertising Checking
Bureau)
1919 W. Fairmont Dr. #7 Tempe AZ 85282
PO Box 52118 Phoenix AZ 85072-2118
Phone: (602) 438-2320 Fax: (602)
438-4837
Please mark faxes Attn: Suzuki Motorcycle & ATV
Co-op Advertising
3.
To be considered for co-op reimbursement and ensure prompt
processing, all co-op claims must be submitted within 60 days of the date of
advertising. Advertising done before October 1st 2008 must be
received by ACB with all required documentation by November 30th.
4.
Claims submitted by advertising agencies will not be reimbursed.
AD PRE-APPROVAL
To ensure your advertising
qualifies for co-op reimbursement, you may request pre-approval by faxing your
ad or script* to:
Attn: Suzuki M/C & ATV Co-op Pre-Approval c/o ACB
Fax: (602) 438-4837
Ads will be returned via fax with approvals or comments
within two business days, so be sure to include your name, fax number and
Suzuki dealer number with your ad.
*To receive pre-approval on Television/Cable ads, both the
script and tape must be submitted for review or emailed to
kburchfield@acbcoop.com. If only one form of documentation is submitted, the
pre-approval will only be valid for that portion of the advertising.
KEEPING TRACK
You can view your account online at
http:tempe.acbcoop.com/paranet60 24 hours a day 7 days a week. Please use your
dealer number as UserId and your password provided by ACB. If you have
forgotten your password, please contact ACB or click on the icon “Need a
Password”? This site allows you to view your current fund balance as well as
all claims submitted by your dealership.
The amount of credit issued for approved advertising will
never exceed the current fund balance. When the total amount of approved claims
exceeds the current fund balance, the remaining amount not credited will then
be issued automatically when additional co-op funds are generated.
AGENCIES AND GROUP ADVERTISING
Dealers should submit their own claims to ACB, even if the
advertising is placed through an agency. ACB will not reimburse claims
submitted by agencies. Also, agency invoices or insertion orders are not
adequate co-op documentation.
AD CONTENT AND REQUIREMENTS
1. Only
new and unsold Suzuki motorcycles, scooters, and/or QuadRunner ATVs, including
carryover inventory, may be featured. Suzuki does not reimburse for advertising
which includes or mentions competitive brands (including logos, watercraft,
snow mobiles and apparel), other products or used vehicles.
2. Suzuki
parts, accessories and service may be included in advertising which otherwise
meets content requirements.
3. All
advertising must correctly use the Suzuki logo supplied in your Ad Planner
found on adplanner.suzukicycles.com. The Suzuki logo must be larger than or equal to
the dealer name and/or dealer logo.
4. All
QuadRunner ATV or Motorcycle advertising that lists features, displays ATVs or
Motorcycles in operation, or describes QuadRunner ATVs or Motorcycles with
action words must include the proper safety messages, or reimbursement will be
denied.
5. Ads
must include a visual representation of a new Suzuki Motorcycle/Scooter/ATV in
the form of line art or photography.
6. Ads
should mention the brand name before the model. For example, Suzuki GSX-R600.
7. Advertised
price must be the MSRP for current model year products. Using any other price
may disqualify your ad for reimbursement. Monthly payments also are acceptable.
You may not advertise the MSRP with a save or rebate offer next to it. You may,
however, advertise a save or rebate offer separately, as long as the MSRP is
not included. You also may use phrases such as "Call dealer for lowest
price!" or "Discounts available." These may actually work better
because they will lead customers to contact your dealership. MSRP is not
required for non-current product.
8. Ads
which include claims that the dealer is "largest," has the
"highest volume", is "#1," etc., will be subject to
verification.
9. Only
English-language advertising is eligible for co-op reimbursement.
10. Production
costs (including talent fees and agency commissions) are not eligible for
co-op, unless otherwise noted or approved by Suzuki.
RESPONSIBLE ADVERTISING AND ETHICAL STANDARDS
To build and maintain public confidence and respect in our
Dealers, Suzuki, and Suzuki products, Dealers are expected to maintain high
standards of ethics in advertising and promoting Suzuki products. Suzuki
reserves the right to refuse co-op reimbursement for any ad which, in Suzuki’s
sole discretion, depicts a Suzuki product in a manner which affects in a
negative and detrimental manner Suzuki’s trademarks, business or goodwill. In
addition, upon notice from Suzuki, Dealer shall discontinue any advertising or
promotions that Suzuki may find in its sole judgment to be injurious to
Suzuki’s trademarks, business or goodwill.
APPROVED MEDIA
1.
Daily or weekly newspapers (including classified ads)
2.
Magazines
3.
Radio
4.
Television
5.
Direct mail
6.
Program Ads (sporting events, races, shows, etc.)
7.
Billboards/mobile billboards/window painting
8.
Shows and exhibits
9.
Race Sponsorships
10.
Yellow Page trademark and display advertising, if placed through TMP Worldwide
11.
Internet/Banner Ads
12.
Cinema/On-screen theater advertising
AD CONTENT AND CLAIM SUBMISSION DOCUMENTATION REQUIREMENTS
Please see the minimum documentation and ad requirements
listed below. Suzuki reserves the right to request additional reasonable
documentation when needed to approve individual claims. Only media invoices
that have been paid and are substantiated by the required documentation will be
processed. Prepaid contracts, including advertising, which has not run and/or
has not been substantiated, as required, will not be reimbursed.
NEWSPAPER AND MAGAZINES
Ad Content Requirements:
·
The current Suzuki logo must be shown and must be equal to or
larger than dealer logo on any size ad space
·
Appropriate safety message
·
The ad must contain an identifiable photograph or line drawing of
a Suzuki motorcycle, scooter or ATV. Exception: Rate holder ads less than
1” x 1” or 1/12 page (such as classified ads) do not require product
illustration but do require the use of the current Suzuki logo.
Claim Submission Documentation Requirements:
·
A legible copy of the paid invoice for each ad(s)
·
An original, full-page ad (copies are not accepted) showing
publication name and date. If the same ad ran more than one time, was always
the same size, and ran for the same rate, you only need to submit one ad per
invoice as long as the invoice clearly indicates all ads are the same and how
many days this ad ran. Note: If the ad size or rate differ for each run
date, an ad is required for each. If you are submitting a claim with the same
ad but it ran in a different publication, then an ad is required for each
newspaper/magazine in which it ran.
TELEVISION
Ad Content Requirements:
·
The current Suzuki logo must be shown and must be equal to or
larger than dealer logo on any size ad space
·
Appropriate safety message
·
The ad must contain an identifiable photograph or line drawing of
a Suzuki motorcycle, scooter or ATV
·
Along with the dealership name, at least two (2) Suzuki audio
mentions in a 30-second script and three (3) in a 60-second script
Claim Submission Documentation Requirements:
·
A legible copy of the paid invoice for the ad(s). Invoice must
detail run dates and times, per spot charges, fees, commissions, and must match
ANA on script page.
·
A VHS or DVD copy of the video tape. If a Suzuki-supplied
television commercial is used, it is not necessary to submit a video tape.
However, a notarized affidavit from the television station stating the spot
number and title must be included, as well as an invoice clearly showing
commercial air dates and times
·
A combined script with affidavit of performance on the same page (such
as the ANA/RAB certification). See sample ANA under Radio
RADIO
Ad Content Requirements:
·
Along with the dealership name, at least two (2) Suzuki audio
mentions in a 30-second script and three (3) in a 60-second script
·
Appropriate safety message
Claim Submission
Documentation Requirements:
·
A legible copy of the paid invoice for the ad(s). Invoice must
detail run dates and times, per spot charges, fees, commissions, and must match
ANA on script page.
·
If a Suzuki-supplied radio spot is used, on the notarized affidavit
from the radio station, the spot number and title must be included, as well as
an invoice clearly showing the air dates and times
·
A combined script with affidavit of performance (such as the ANA/RAB form). The following information should be on the bottom of the script:
SAMPLE BROADCAST ANA
The announcement was
broadcast __________ times as entered in the station’s program log. The times
this announcement was broadcast were billed to this client on our invoice(s)
numbered/dated ________________ at his earned rate of: $_______ each for
________ announcements broadcast between _______ and ______ for a total of
$_________. Sworn to and subscribed to me and in my presence on this
________day of __________________, 20____.____________________________________
Signature of station official (Notarized above) Typed Name & Title, Station
Call Letters
INTERNET/BANNER ADS
Ad Content Requirements:
·
The current Suzuki logo must be shown and must be equal to or larger than dealer logo on any size and space
·
Appropriate safety message must appear on the banner ad on or on the landing page directly linked from the banner ad
·
The banner must contain an identifiable photograph or line drawing of a Suzuki motorcycle, scooter or ATV
·
Pre-approval (unless produced by Suzuki)
Claim Submission Documentation Requirements
·
A print out of a screen shot showing the Banner running on the site
·
A notarized copy of the invoice for the media buy
·
A copy of performance metrics showing the number of impressions delivered for the Suzuki banner ad
DIRECT MAIL
Ad Content Requirements:
·
The current Suzuki logo must be shown and must be equal to or
larger than dealer logo on any size ad space
·
The ad must contain an identifiable photograph or line drawing of
a Suzuki motorcycle, scooter or ATV
·
Appropriate safety message
Claim Submission Documentation Requirements:
·
Printing costs for direct mail flyers may be submitted.
Production costs (such as layout, paste-up, artwork and typography) are not
eligible.
·
Original direct mail flyer, front and back
·
Copy of paid printing invoice
·
Copy of mailing service certification invoice showing quantity,
date and type of mail must be provided by an outside mailing service or under a
third-class bulk mail permit only) NOTE: Copies of original stamped Post
Office receipt may be required.
·
Copy of list use fee
·
Copy of envelope used to mail direct mail piece
SHOWS / EXHIBITS/ BOOTHS & DISPLAY
Suzuki will reimburse space cost only.
Ad Content Requirements:
·
The display must be exclusively Suzuki
·
New Suzuki vehicles only
·
Suzuki banners and signage must be included
Claim Submission Documentation Requirements:
·
Copy of paid invoice for display space indicating size of the
area utilized by Suzuki
·
Copy of space contract
·
Photos from each corner of the entire exhibit (minimum of 4
pictures required). All product and banners and signage displayed must be
visible in the photos. Claims without proper photo identification will be
rejected.
·
A hand drawn overhead view diagram of your booth space showing
all product displayed.
BILLBOARDS / WINDOW PAINTING / MOBILE BILLBOARDS
Monthly rental costs are eligible. Production/construction
costs are ineligible. Permanent outdoor structures, including awnings and
on-site dealership ID signs are not eligible.
Ad Content Requirements:
·
The current Suzuki logo must be shown and must be equal to or
larger than dealer logo on any size ad space
·
The ad must contain an identifiable photograph or line drawing of
a Suzuki motorcycle, scooter or ATV
·
Appropriate safety message
·
Window Painting – must be retail-oriented and requires prior
approval from your District Sales Manager
·
Mobile Billboards (i.e. bus-wraps) – will be considered on a
case-by-case basis and requires prior District Sales Manager approval
Claim Submission Documentation Requirements:
·
Copy of the paid invoice
·
Copy of signed contract
·
Photo of each location of billboard/window in place. Claims
without proper photo identification will be rejected.
RACE SPONSORSHIPS
All race sponsorships must be pre-approved by your District
Sales Manager or Regional Manager by completing the Motorcycle-Scooter-ATV
Giveaway/Race Sponsorship Approval Form included in the Ad Planner and
will be considered on a case-by-case basis.
Ad Content Requirements:
·
The event must be exclusively Suzuki
·
Suzuki banners and signage must be included
Claim Submission Documentation Requirements:
·
Copy of the Motorcycle-Scooter-ATV Giveaway/Race Sponsorship
Approval Form signed by your District Sales Manager or Regional Mgr.
·
Photos from event (minimum of 4 pictures required). Banners and
signage displayed must be visible in the photos.
·
Copy of audience demographic numbers and numbers reached
·
Copy of realistic media value, in writing from promoter
·
If paid in full, please submit a copy of your cancelled check
GIVEAWAY
Motorcycle-Scooter-ATV giveaways will be given special
consideration when conducted as an in-store contest during a Grand Opening or
Open House. Giveaway winners must be 18 years or older. You must get prior
approval for the promotion by completing the Motorcycle-Scooter-ATV Giveaway
Approval Form included in the 2006 Ad Planner and having it signed by your
District Sales Manager and your Regional Sales Manager before the actual giveaway.
Only one giveaway contest per year, per dealer will be
considered. Approved giveaway units are eligible for 50/50 co-op of the
dealer’s net on the unit. In order to receive co-op reimbursement, you must
advertise the event in print, TV or radio media.
Items such as hats, stickers, t-shirts, key chains, coffee
mugs, food, helium tanks, rental equipment and talent fees are ineligible
for co-op.
Ad Content Requirements:
·
The current Suzuki logo must be shown and must be equal to or
larger than dealer logo on any size ad space on pre-event and at-event print
material such as newspaper ads, posters, direct mail piece and signage
·
For radio and TV, along with the dealership name, at least two
(2) Suzuki audio mentions in a 30-second script and three (3) in a 60-second
script
·
Appropriate safety message
·
The ad must contain an identifiable photograph or line drawing of
a Suzuki motorcycle, scooter or ATV
Claim Submission Documentation Requirements:
·
Signed Motorcycle-Scooter-ATV Giveaway Approval Form
·
Copy of the signed MSO (front and back) with identifiable VIN#.
·
Copy of signed ASMC’s Warranty Registration card
·
Copy of the Bill of Sale
·
Photographs of the event
·
Proof of advertising (i.e.: copies of print ad, TV or radio
script)
CINEMA / ON SCREEN THEATER
Ad Content Requirements:
·
The current Suzuki logo must be shown and must be equal to or
larger than dealer logo on any size ad space
·
The ad must contain an identifiable photograph or line drawing of
a Suzuki motorcycle, scooter or ATV
·
Appropriate safety message
Claim Submission Documentation Requirements:
·
Copy of the paid invoice
·
Copy of signed contract
·
Original Slide of each ad used. Claims without proper photo
identification will be rejected.
YELLOW PAGES
American Suzuki Motor Corporation’s Yellow Page Company is
tmp directional marketing headquartered in Long Beach, California. tmp will
correspond with you as the “Suzuki National Yellow Page agency." To place
your Yellow Page advertising please contact tmp at 1-800-229-1702.
.
Dealers in
states starting with letters A-K, ask for Brenda Johnson
Dealers in
states starting with letters L-W, ask for Loretta Lee
The Suzuki National Yellow Page Program will offer you a 5%
discount on any advertising selection as well as the convenience of timely
billing. Our goal is to make the Yellow Page program money and time-saving
opportunity for you. Guidelines for the program are detailed below. Please
familiarize yourself with these guidelines before participating. If you have
any questions regarding any of the programs, please contact tmp directional
marketing or the Advertising Department at ASMC at 714-996-7040 x2256.
YELLOW PAGE REQUIREMENTS/GUIDELINES
All yellow page ads must be placed by tmp directional
marketing. No other competitive logos or trademarks are eligible. Color
is eligible. Coop reimbursement is based on your available coop funds. No coop
claim submittal is required by you. (See billing)
75% COOP Reimbursement MC/Scooter/All Terrain Vehicles:
Ad must be placed in your PRIMARY (local/home) directory. Your choice of trademark,
trade name or pre-produced display.
50% COOP Reimbursement MC/Scooter/All Terrain Vehicles:
Ad must be placed in your SECONDARY (foreign) directory. Your choice of
trademark, trade name or pre-produced display.
BILLING: tmp
directional marketing will forward the billing & co-op reimbursement
information to ASMC for processing. Your parts account will be debited at 100%
of the directory cost, per directory. A coop credit will be issued to your
parts account @ 75/50% per directory, based on your available funds.
Placement of Yellow Page Ads
tmp directional marketing will send you the following
information approximately 90 days before your home directory closing.
·
Order form designed to simplify your ordering process
·
List of all cities served by directory (available by request)
·
Notification of publisher discounts that are available
·
A written recommendation for your “HOME DIRECTORY”
·
Advance notification of exact debit prior to your Parts Account
being affected
·
5% discount for all advertising placed
NOTE:
The participating dealer
understands that participation in this program is completely voluntary, and
further understands that the dealer and the dealer’s agency are solely
responsible for legal review of any advertising.
ASMC or ASMC’s designated
representative will check for compliance with the rules of the program and
check invoices for accuracy. ASMC will NOT check and is NOT responsible for the
legality of the dealer’s advertising. The participating dealer shall defend,
indemnify and hold harmless ASMC, its parent, subsidiary, and related
affiliate, and their officers, directors, agents, and employees, from and
against any and all actions or proceedings of any kind, claims, damages, liabilities,
costs, and expenses, including legal costs, attorney fees, arising out of or
relating to such advertising under this agreement. ASMC shall have the right to
control the defense of any such action or claim in all aspects.
ASMC reserves the right to
amend, audit, revoke or interpret this program at any time, without liability,
in its sole discretion. Prior interpretations or actions taken by ASMC during
this program or previous programs are not binding and have no bearing on future
decisions.
